International Pricing Calculator
Converting your price at the exchange rate is the step everyone does, and on its own it quietly hands your margin to fees you did not price for.
Exchange rate is a field, not a live feed, on purpose — see the note below.
Result
$0.00
Where the money goes
Saving keeps your figures on this device only — nothing is sent anywhere.
The four leaks between your price and your bank
Selling into another currency introduces costs that domestic selling does not have, and they stack:
- The exchange rate itself, which is the visible part and the part everyone accounts for.
- The FX spread — the gap between the mid-market rate you see quoted and the rate your processor actually converts at, commonly a couple of percent, applied to the whole amount.
- Cross-border fees — many processors add a surcharge when the card was issued in a different country from the merchant, on top of the standard percentage.
- Higher fulfilment — international postage, customs paperwork, and a materially higher rate of "it never arrived" claims than domestic orders.
Individually each looks minor. Together they routinely take 8–12% of an international order beyond what the same order would cost you at home, which is enough to turn a healthy margin into a marginal one without anything visibly going wrong.
Rounding is a pricing decision, not a tidy-up
A straight conversion produces prices like €32.20, which reads as a converted price rather than a price. Rounding up to €32.99 recovers most of the spread and looks native to the market. Rounding down to €31.99 to look competitive is a decision to donate the difference — fine if deliberate, expensive if accidental. The field above rounds up by default because that is the direction that protects margin.
Check the margin, not the price
The output to watch is the margin line, not the converted price. If your domestic margin is 45% and the international one comes out at 31%, that is the true cost of the market and you can decide whether the extra volume is worth it. Many sellers find one or two international markets clearly worth serving and others not — and the difference is usually shipping and payment structure rather than anything about demand.
Duty and import tax are the buyer's surprise
One cost this calculator does not model, because it is not yours: import duty and local tax charged to your customer on delivery. It does not touch your margin and it does affect your business — an unexpected customs bill is a common cause of refused parcels and negative feedback. Stating clearly at checkout that duties may apply costs nothing and prevents the version of this that ends in a chargeback.
Questions
How do I price my products for another country?
Convert at the rate your own provider actually gives you, add the FX spread and any cross-border payment surcharge, add the real extra shipping cost, then round up to a price that looks native to that market. The test is not whether the converted number looks right — it is whether your margin after all four of those costs is still one you would accept.
Should I use live exchange rates on my listings?
For pricing decisions, no. Live mid-market rates are not the rate you receive, and repricing every time the market moves makes your prices look unstable to customers. Most sellers set a price with a few points of buffer for rate movement and revisit it periodically rather than continuously.
Who pays import duty and taxes?
Normally the buyer, on delivery, and normally without expecting it — which is why parcels get refused. It does not affect your margin but it very much affects your reviews. Say plainly at checkout that duties and local taxes may apply and are the buyer's responsibility.